Blog
Writing on AI, product, and building things.

Software Becomes Practice
Capability stopped being scarce, and the playbook flipped. The MVP is proof of empathy, not capability. Outreach is magnetism, not push. The diagnostic is the product, not the lead magnet. A reference document for building in the agentic-first era.
Bringing my writing home
First post on alexmilovidov.com. Why my writing now lives on my own site instead of rented platforms.

The Graph Your Tools Can't See
Your components are connected through design decisions that don't show up in any dependency graph. Mapping those connections reveals where your team's knowledge has gaps and where decay will hit first.

Event-Driven Capture
Your documentation problem isn't what you think it is

The Knowledge Half-Life
Your team's institutional knowledge has an expiry date. Most engineering leaders don't know what it is.

The Ownership Illusion
Why spreading code ownership makes your codebase less reliable, not more

Why Hiring Makes Your Best Engineers Worse
The hidden cost of 'just ask someone' in engineering teams

Knowledge Is a Conversation
Why docs always go stale, and what actually works to capture expert knowledge

What Actually Breaks When Your Company Hits 50 People
Everyone diagnoses it as a communication problem. The actual failure is one layer deeper.

The Best Interviewers Aren't Naturals. They're Engineers.
Deconstructing Rogan, Fridman, Stern, and four others into 49 parameters you can configure

What Would You Say You Do Here?
Why the most valuable people in your organization can't describe what they do

The AIs Discovered Something Before We Did
Knowledge emerges from collision, not depth.

The Grammar is Wrong, Which Means the Thinking is Wrong
Knowledge capture is not a noun. It's a gerund.